The Android Déjà vu

Since it’s inception, Apple meant to offer a combination of hardware and software to the consumer. Back in the ’70s this wasn’t really a novelty. Such was the paradigm of the Computer Industry in general. One needs only to think of IBM as a testimony to this claim.

And then, in the beginning of the ’80s, came an innovator: Microsoft.

Innovator in the sense that it pioneered the business of being a software company that sells primarily operating systems. Because, otherwise, neither OS it sold (the MS-DOS)  was really novel, not the company itself. As a matter of fact, Microsoft is a bit older than Apple. But Bill Gates and Co were the right time in the right place to close a deal (with IBM) that would change their fortunes as well as the whole computer industry.

The decoupling of the Operating System from the Hardware and the widespread copying of the IBM personal computer, led to the boom of the PC industry: hundreds of manufacturers produced cheap clones of the original IBM machine, eroding its dominant position and swallowing its market share. This unprecedented expansion was not matched by a relevant expansion of OS offerings though. Microsoft became the king of the game.

The situation remained practically unchanged for 25 years until, in the middle of the ’00s, Apple, aided by the success of its ipod and itunes, started gaining market share again. The one stop shop approach started showing strength again and this trend, as far as personal computers are concerned,  is still unfolding.

In 2007 enters the iPhone, a mobile phone with HW and SW from the same source: Apple. As with the original Apple computers, ipPhone made significant inroads in the Smartphone market. Soon it became its  driving force and certainly the fastest growing, most profitable and most discussed product.

Android, much like MS-DOS compared to Apple, comes later. Much like MS-DOS too,  it’s coming from a vendor (Google) that does not sell hardware. Much like MS-DOS it helps manufactures around the globe to produce better and cheaper smartphones. And much like MS-DOS (or Windows) suffers from bugs and instabilities and lacks in the user experience it offers compared to the iPhone operating system, the iOS.

But it doesn’t matter.

On it’s way to  becoming the main smartphone operating system  (if it’s not already there) it’s becoming better. And it challenges the wisdom of buying hardware and software from the same source afresh.

If we project these parallels into the future, we will expect to see a marginalization of the iPhone and its latter, much latter, shiny come-back with a vengeance.

But Steve Jobs is not around this time. And this makes things less predictable.

iPhone vs G1 Android vs Blackberry Storm vs Nokia 5800


Today, as I was reading my feeds, I came across this post of Louis Gray “The Future of Social Media Is Mobile, Unified and Transparent”” something that I strongly believe too.

Later on, scanning the technology page of Blogsearch, I discovered this very interesting piece of news from profy:“T-Mobile Presold 1.5 Million G1 Android Phones.

The article shows an above expectations success of the yet to be released phone.

I started thinking about the recent announcements of the other two touch screen phones: the impressive Blackberry Storm and the Nokia 5800, and started making comparisons. Then, quite naturally,l the question popped up in my mind: in terms of public’s attention, where do these competitors stand?

So I turned to the only means of measuring attention at hand: Google Trends.

I limited my queries to the last 30 days and compared the results for US (where all the new phones made or will make their debut) and the world in total.

The results were not unexpected but surprising in the extend iphone differentiates itself from the rest of the pack.

A. US

B. World

Peak points relate to the following events:

If you try the searches yourselves, you might get different results as they are dynamic and change over time, but the closer to the time of my searches, the less the deviation.

The conclusion from the above is that iPhone, one and a half year after its first release, dominates attention. The gap is not likely to close, as each competitor that shows up, is compared to iphone, bringing it again back to our attention.

Another interesting conclusion is that, though a distant second, Blackberry can be a formidable competitor, as the product shows in the second place, above android and 5800 while it has not been released yet.

As expected, iPhone in the  US is getting twofold as much attention as in the world in total.

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