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Archive for the ‘Social media’ Category

Back in August we heard about the upcoming real time twitter activity streams but, since then, not many of us have seen them. Today, I was lucky to observe this functionality in  one of the twitter accounts I admin. See how the mentions tab has changed? It is not just Mentions anymore. It is “mentions and [...]

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It’s a little bit over two years since when I wrote about the desirability of a language filter for social media news ‘streams’. But while Facebook has given the world one, probably because I missed its initial introduction, I  made the connection only now : In Facebook Pages, one can select who will see a certain [...]

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Why do we retweet?

What are the primary motivations for retweeting? There are countless of quasi answers out there but very little substantial research. Unfortunately I do not bring you one. I run a little experiment the other day. I said I was running a “Retweet” experiment and asked my followers to RT! I was not sure what to [...]

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Hootsuite can post to a WordPress.com blog. I am really impressed by this feature. And the reason I am writing this post is to explore the capabilities. Does the twitter character limit apply? Can I upload pictures and videos? Update 1: The character limit does not apply as you can testify from this post

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Groupon: it’s not sales, it’s marketing

“it’s a great marketing tool. just not great with making profit.”. The quote above is from an unnamed business owner and I found it in a recent study by Utpal M. Dholakia, an associate professor of marketing at the Jones Graduate School of Business, Rice University. The study, an interesting read, states that only  66% [...]

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Categories of suggested facebook pages reduced

Minutes after I had complained about the assortment of  categories that facebook used to classify the suggested pages (see here), I noticed that they had been significantly reduced.

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The norms of twitter behavior are pretty much user generated. @ Replies, retweets, hashtags to name a few, were all invented by twitter users as a kind of behavior first, and then were turned to application functionality. Such a kind of social behavior is Follow Friday too: each Friday twitter users tweet to their followers [...]

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A new twitter metric: followers to listed ratio

Say a twitter account is listed x times. So what, you might ask. Indeed, the absolute number means little. But by observing  both numbers as a ratio (followers to lists, F/L for brevity from now on), I think I have found a quite meaningful use of  them. If  a twitter user is performing some sort of [...]

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I am not adamant on this but I think it is right: a business account in a social medium, should reciprocate friending/following etc wherever possible (in facebook pages it is impossible) as a courtesy to the people engaging with it. For account of individuals I have strong contrary views though. What do you think?

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Consumers Trust Their Friends Less

…social networks themselves may be contributing to the decline in trust. Platforms such as Facebook and Twitter have allowed people to maintain larger circles of casual associates, which may be diluting the credibility of peer-to-peer networks. In short, the more acquaintances a person has, the harder it can be to trust him or her. Mr. [...]

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