Simon & Schuster is adding QR codes to the back jackets of all its hardcover and trade paperback titles starting this fall. The publisher hopes to use the the codes to build direct-to-consumer relationships, but will readers actually scan them?
Twenty-six percent of Simon & Schuster's sales are now digital, and the QR codes are seen as a way to link digital and print.
Some points towards the end of the article seem to justify my skepticism about QR codes: they are a fun way to open a link but why would you want to open it in the first place?
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