Comments on: A biz social media account should follow back? http://webtropic.cc/2010/03/08/a-biz-social-media-account-should-follow-back/ Musings on social media, web technologies and start-ups. Tue, 07 Sep 2010 19:02:00 +0000 hourly 1 http://wordpress.com/ By: Dimitris Dimitriadis http://webtropic.cc/2010/03/08/a-biz-social-media-account-should-follow-back/#comment-557 Dimitris Dimitriadis Mon, 08 Mar 2010 22:23:46 +0000 http://webtropic.cc/?p=582#comment-557 Business accounts in a social medium must be the brand's best insiders! All the communication strategy must be in the "field" of engaging, supporting and help people to interact better with the brand. I agree that a facebook fun page does not has the straight frw follow back button as twitter, but the administrator and the brand's side members must have the know how (or the right training to do so) for "pleasing" the members and the loyal customers. I think that Facebook is the ultimate tool for that kind of service, because the brand interacts with the customers every day life (stream). Business accounts in a social medium must be the brand’s best insiders! All the communication strategy must be in the “field” of engaging, supporting and help people to interact better with the brand. I agree that a facebook fun page does not has the straight frw follow back button as twitter, but the administrator and the brand’s side members must have the know how (or the right training to do so) for “pleasing” the members and the loyal customers. I think that Facebook is the ultimate tool for that kind of service, because the brand interacts with the customers every day life (stream).

]]> By: Panos http://webtropic.cc/2010/03/08/a-biz-social-media-account-should-follow-back/#comment-556 Panos Mon, 08 Mar 2010 19:35:36 +0000 http://webtropic.cc/?p=582#comment-556 Definitely should follow back. Don't just leave a tweet or post on facebook...Has to interact with their followers/fans. Should reply in tweets, open the wall for comments and comment back at Facebook etc. That's the way social media should be approached by companies and biz social accounts... Definitely should follow back. Don’t just leave a tweet or post on facebook…Has to interact with their followers/fans. Should reply in tweets, open the wall for comments and comment back at Facebook etc.

That’s the way social media should be approached by companies and biz social accounts…

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